Downloadable Resource Library
ABOUT ME
Hi, I'm Regan
My mission in my business is simple. Help business owners see the value and the overall impact that their brand photos can have on their business. Which is why I am so grateful that I have had the opportunity to partner alongside dozens of West Michigan businesses over the years, and why I am more grateful that I had the opportunity to create this resource hub for those business owners.
How it works
Snag
First Snag your preferred resource. Starting working through the contents of the resource.
Apply
Make sure to Apply what you learn to your business so that you can . . .
Grow
Grow your business visuals in a way that properly reflects where you want your business to be in 3-5 years.
Fortis Resource Bundle
This combines our Brand Photo Playbook, our Ideal Client Workbook, the 90 Day Content Calendar, the Visual Consistency Toolkit, and the Visual Branding Blueprint into one discounted bundle! All of these would normally cost a total of $339.95 if purchased individually.
$299.96
You’re making a commitment to show up for yourself and your business. And that’s the best investment you can make.
SALE
The Brand Photo Playbook
$99.99
In the Brand Playbook, we walk through understanding your ideal client, defining your Visual Identity, how to implement your photos right away, and a quick bit on Evergreen photos. With multiple pages for mood boarding, note-taking, and content planning woven in, this workbook is great for any entrepreneur (even if you haven't done a session with Fortis) to really evaluate your current branding or implement your new branding. This is the exact workbook we share with our Business photo members.
SALE
90 Day Social Media Content Calendar
$89.99
In this 90 Day Content Calendar Workbook, we give you some quick tips and tricks on messaging and brand voice. We also provide 90 days' worth of social media content ideas for your business + workbook-style pages for you to start creating and personalizing those ideas for yourself and your business. This 26 page guide is great for any entrepreneur who needs a little help getting started in creating awesome content.
SALE
Discover your Ideal Client Workbook
$79.99
Step up your Visual Messaging by Understanding your Clients' Needs. In this workbook we walk through who your ideal clients are, what they need and want, their decision making process, their values, red flags, and how to align your brand to fit the needs of your ideal client. We also walk through how to craft a pitch that actually makes people say, “I want to buy from you."
SALE
The Visual Consistency Tool Kit
$39.99
The Visual Consistency Tool Kit is your way of checking to see where your business is at when it comes to your visual marketing strategy. There are 5 sections: Brand Identity Checklist, Website Visual Audit, Social Media Visual Audit, Content Variety & Balance, and Confidence Check & Consistency Gaps. Each of these sections is designed to share some insights and action items for you to take and integrate into your business so that you can be sure that your Visuals are working for you!
SALE
The Visual Branding Blueprint
$29.99
The 15 page Visual Branding Blueprint is a great resource for business owners who weren't sure if they were ready for brand photography in the past and want to see if their business is ready now. This is styled like a workbook with pages about What Brand images really do, the 3 core Pillars of Brand Photography, identifying your brand personality, matching your visuals to your offers, your brand's colors, style, mood, and how to build a marketing game plan when you have new brand images!
SALE
The Brand Audit Checklist
$0
This 15-page guide is going to walk you through some helpful questions to ask yourself when you are considering whether or not you are ready for brand photos or a brand photo membership!
We’ll cover everything from your brand’s foundational roots (i.e., your mission, your vision, your values, and your goals). We’ll talk through what your ideal client is and what your brand’s messaging is. And together we’ll determine whether or not your brand is ready to level up your marketing game.
fortis Brand Sessions
Our Signature Brand Session
Book your Session
Our Brand sessions are designed to give you a framework for your visual content and marketing strategy. We start with a Discovery call and then a Strategy session before we ever pick up a camera + our Signature Brand Photo Session Guide that is a huge favorite among past clients, where we walk through exactly what we are going to shoot and how we'll shoot it.
Sessions start at $750
faq
Who benefits from getting these guides?
Business owners who are just starting on their entrepreneurial journey are probably the ones who will benefit most from these guides. But some of the guides could still be very useful for established entrepreneurs. If you are an established entrepreneur already, I'd highly recommend our 90 Content Calendar or the Visual Branding Blueprint.
Which one should I purchase first if I can't get them all?
If you are completely new here and have never purchased products from Fortis before, we highly recommend starting with the Fortis Brand Audit (it's free 🎉) and then snagging the Visual Consistency Toolkit (these two resources go hand in hand). After that, we recommend you snag them in this order: 1) Fortis Ideal Client Workbook, 2) The Visual Branding Blueprint, 3) The 90 Day Content Calendar, and/or 4) the Brand Photo Playbook.
What do I do after I have already gone through all the resources?
I highly recommend that you go through the Visual Consistency Toolkit when you first start using these resources. Then, after you have made it through all the other resources (and actually implemented what you learned), go through the Toolkit again. See if you can answer yes to 90% of the audit-style questions in the Toolkit. If you can, then you are ready to update your brand photos.
Come hang out on Instagram
I am super active on Instagram, so if you are someone who loves community, come hang out on Instagram!
I am constantly sharing new content, personal stories, and life experiences and more on the 'Gram!
I love hearing your opinions on what other resources you want to see in the shop, so feel free to send me a DM on Instagram!
Interested in Staying in touch with Fortis?
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